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... the market research firm estimated that in 2010 the value of the sector stood at $36bn, having grown 32 per cent since 2006 ... growth in the energy drinks market has been particularly impressive ... leatherhead said global energy drink sales have increased 83 per cent between 2006 and 2010, taking the value of the market to $11 ... leatherhead said: “the market has benefited from the worldwide health and wellness trend, whilst news drinks featuring lower sugar levels and more natural ingredients have also assisted in attracting new consumers to the category ... ” most popular claims quoting data from mintel’s global new products database (gnpd), leatherhead said the most popular health claim for new sports and energy drinks is fortification with vitamins and minerals ... according to the gnpd, 72 energy drinks and 30 sports drinks that launched last year made a vitamin/mineral claim ... leatherhead concluded that the desire for healthier drinks with a more natural profile leaves manufacturers with a formulation challenge going forward ... “of key importance to the sports and energy drinks category is the ability of the product to retain its functionality, whilst also being able to live up to additional claims such as being natural or healthier

... germany’s döhler and plantextrakt have formed a strategic partnership and unveiled a new tea concept, which they claim will open up the global premium quality tea drinks market ... ” rtd teas are predicted to be the fastest growing beverage sector between 2010 and 2020, according to global beverage market specialist canadean, with annual growth rates forecast between 8 per cent and 9 per cent ... asia pacific led the market, followed by north america and europe respectively ... europe recorded the highest number of rtd hot drinks launches, whilst north america recorded the greatest increase in product launches in 2010 compared to 2009 ... ” time for tea the new product is being introduced to the international market at gulfood in dubai this week

... germany’s döhler and plantextrakt have formed a strategic partnership and unveiled a new tea concept, which they claim will open up the global premium quality tea drinks market ... ” rtd teas are predicted to be the fastest growing beverage sector between 2010 and 2020, according to global beverage market specialist canadean, with annual growth rates forecast between 8 per cent and 9 per cent ... asia pacific led the market, followed by north america and europe respectively ... europe recorded the highest number of rtd hot drinks launches, whilst north america recorded the greatest increase in product launches in 2010 compared to 2009

... britvic has revealed plans to cut as many as 100 jobs in ireland as the soft drinks maker comes up against an economy in freefall ... it said the decision “recognizes that the existing pre-recession commercial structure is no longer reflective of market needs ... the irish soft-drinks market continued to decline in value and this impacted britvic ireland at both a revenue and profit level ... ” britvic ireland has a portfolio of some of the market leading soft drink brands in the country including ballygowan, 7up, robinsons and pepsi ... it was formed in 2007 when britvic acquired the soft drinks arm of the irish cider group c&c for €249m (£170m)

... australian owned beverage company bickford’s australia has signed a long term manufacturing and distribution agreement with one of the uk’s largest soft drink companies, britvic to launch the uk’s number one fmcg kids brand robinsons fruit shoot juice drink into the australian drinks market ... brings together over 360 combined years of industry experience and expertise, by two beverage manufacturers best known for their innovative and market leading brands ... the agreement has provided bickford’s, who are based in adelaide and are famous for their market leading premium cordials and juices, its first foray into the kids drink market and a valuable addition to its 16 brand beverage portfolio ... robinsons fruit shoot is an international market leading brand which is being successfully launched in several countries outside the uk ... managing director, jim reade says: ” we identified australia as an important market for the brand some time ago and we were confident that bickford’s would make a great partner

... datamonitor has predicted that fair trade will be the next big ethical trend to hit the alcoholic drinks market ... the market research firm expects wine to lead the way as consumers are particularly interested in how wine is made and the traditions involved ... according to its research, the market has already begun to take off ... ” uk leads the way the uk fair trade market for alcohol is leading the way as the largest in europe – worth £26m last year ... standardised labelling has been a big driver for the uk market as consumers have come to recognise and trust fair trade logos ... datamonitor expects strong double-digit growth in the fair trade alcohol market in australia, japan and north america ... the market research firm said there are examples already of wine producing regions that have benefited from the growth in the fair trade market ... in argentina, for example, the economic crisis of 2001 resulted in small grape producers being squeezed out of the market by larger commercial operations

... fayard demonstrated that his company has captured market shares from its primary global competitor ... 7% in the global sparkling drinks market, an additional 1% in still and +0

... some deals are already in the bag, with kirin holdings recently snapping up a stake in 127-year old singapore-listed fraser & neave(f&n) and asahi's $322 million purchase of australian fruit juice maker p&n, to combine with its schweppes drinks unit ... "china is not an easy market to navigate; whether with regulation or distribution networks ... india is a closed market," wong said referring to strict rules in india on foreign firms operating there ... the soft drinks market in the asean (association of south east asian nations) region, which includes singapore, malaysia, vietnam, thailand and the philippines, is expected to grow by more than 40 percent in the next five years to $17 billion by 2014, according to market research firm euromonitor international ... while the chinese and indian markets are forecast to grow by more than 70 percent each by 2014, southeast asia's beverage market is viewed as less risky with potential of its own, thanks to a growing class of wealthy and brand-conscious consumers that compares with saturated markets in the west and japan ... 1 soft drinks firm, cancelled plans last year to buy china's huiyuan juice after the deal was blocked on anti-trust grounds, encouraging drinks companies to look at other parts of asia for investment ... few for sale, prices high analysts expect global drinks firms to seek more mergers or tie-ups with local companies which have strong brands and distribution networks ... kirin bought its stake in fraser & neave for $953 million to bolster its soft drinks and dairy products businesses in southeast asia ... beyond southeast asia, australia, with a beer market that offers some of the highest profit margins in the brewing world, is also on the radar screens of global drinks firms, with foster's beer unit at the centre of takeover talk ... analysts say australian food manufacturer goodman fielder could be a possible target for an asian drinks predator ... premium buys japanese drinks firms have an added incentive in that a strong currency lowers the price of targets in yen terms

... "the world is doing better," he said, predicting the global drinks market would grow this year, underpinned by strong growth in asia and latin america and a gradual recovery in consumer spending in the united states ... both pernod and diageo suffered in the downturn as consumers cut back on spending and moved to cheaper drinks and are now benefitting from an emerging market-led recovery in demand

... according the recently released 2010 wider beverages report by leading market information company nielsen; the latest trends in the australian beverage market reflects a world where people are spending more on their favourite beverages but overall consuming less ... the report reviews the wider beverage market in australia, covering milk to cordial; liquor stores to corner shops ... newage drinks was the fastest growing category, with a value sales growth rate well over three times faster than the total beverage market over the last four years, driven by the strong performance and premium price positioning of functional water, tea drinks and energy drinks ... these include functional water, cider, tea drinks, energy drinks, coffee and beer